The $65 a month price now puts it on par with YouTube TV, which also had a price increase earlier this year. Both live TV services offer similar features with a few differences; YouTube TV has unlimited DVR for nine months, for example, while Hulu offers an ad-free option for its on-demand content for $6 more a month.
One of the reasons for the price increases is the cost of adding more channels to the service. Cheaper options exist, like Sling TV for example, but their channel and DVR offerings are often weaker in comparison.
The new $10 increase in the Hulu + Live TV bundle will go into effect on December 18th.