How to Boost Ecommerce Sales During the Holiday Season
It’s that time of year again. The leaves are changing, the air smells like pumpkin spice—and your website is getting crushed by holiday shoppers. With the holidays drawing near, ensuring your eCommerce site is prepared for increased traffic and sales is essential. According to a recent guide by Nexcess, even a 3-second load time can make customers leave your site and abandon their shopping. To generate the extra revenue the holiday season offers, your site must remain reliable and functioning at top speed and performance for your customers.
Here are a few ways to boost ecommerce sales and optimize your site for the holiday season. So if you are serious about the holiday season and would like to make more money then below given tips will help you a lot and you can 5x your profit in very short time. Let’s have a look at them!
How to Boost Ecommerce Sales During the Holiday Season
Update and Upgrade Your Website
Your website should be easy to navigate, with a clean design and all the functionality you need to make a positive experience for your customers. This will ensure that your audience can find what they want quickly and easily, no matter which device they use.
Your website should also be mobile-friendly so it displays well on all devices. Webpages should load quickly to avoid losing customers who give up waiting for the site to load or switch pages. You also need a secure checkout process that protects your customer’s personal information by encrypting credit card numbers when transmitting them over the internet.
The design and security of your eCommerce store should be updated periodically. This ensures your site stays secure, fresh, and relevant in the minds of consumers looking for specific products or services during this busy shopping season (and throughout the year). You can benefit from managed WordPress hosting services if you’re struggling to maintain your site performance. With professional hosting services, you can effortlessly optimize your site with all the functionality needed without worrying about coding or technical complexities. Instead, you have access to an entire team of WordPress developers who can set up, manage, and optimize your site’s infrastructure and plugins, so you can focus on developing your product or service.
Consider the Benefits of Managed Hosting
Managed WordPress hosting is a cost-effective solution for eCommerce companies looking to build their site on the WordPress platform. Hosting providers employ WordPress developers who support your website 24/7, ensuring it’s always up and running at peak performance.
If you’re new to eCommerce, fully managed WordPress hosting makes it easy to get started with an online store. With managed WordPress hosting, the host handles all of the technical details of running an online store so that you can focus on other aspects of growing your business. Managed WordPress hosts like Nexcess offer access to a team of developers and 24/7 services, so your site is always supported and has the room and resources to scale quickly in case you experience a sudden spike in traffic and patronage. Nexcess offers “hosting optimized for WordPress. Speedy, secure, scalable, and more PHP workers than any other provider.” With Nexcess, you get high-quality support and guidance at an affordable price that can help your business grow and evolve.
Abandoned Cart Emails
The holiday season is a busy time for everyone. Consumers are spending more time in stores and thinking about what they want to buy, but many still aren’t ready to pull the trigger yet. If you want to maximize your revenue potential this holiday season, it’s critical that you find ways of bringing these shoppers back into your funnel and upselling them on items they didn’t originally intend on purchasing.
While abandoned cart emails can be super effective at persuading shoppers to come back and complete their purchases, there are some things you should know before sending them out en masse:
- Use the right message – Each abandoned cart email should have a personalized message with an offer explicitly tailored towards each customer who left the site without completing their purchase. You don’t want customers to see generic or impersonal messages when they return to complete their shopping; otherwise, it might decrease trust in your brand and make them less likely to purchase from you again.
- Send it from someone within your company – Customers like knowing who sent them an email; if possible, send these messages from someone within your company — whether from a marketing manager or even another customer service representative.
- Make sure there isn’t anything blocking links! – Links embedded in these emails must work appropriately so people can follow through once clicking them. While most browsers will display a warning if there’s something wrong with any link within an email message, sometimes this doesn’t happen fast enough—so take time testing everything before sending out such vital communications.
Don’t Let the Holidays Sneak Up On You!
If you are unprepared, you can’t expect your eCommerce store to succeed during the holiday season. Optimize your site and create it mobile-friendly today and prepare for the rush of customers tomorrow. As your business grows, upgrading, improving, and expanding your digital infrastructure is essential to keep up with your growing customer base. Take advantage of the services and tools available to you for a better-performing online store.
WordPress offers endless possibilities for creating a successful, innovative, and beautiful online store. Start implementing these tips and prepare for the holidays with an upgraded and fast website that you and your customers can rely on.